Each December, amongst the gum trees of Glenworth Valley (Darkinjung Country) on the Central Coast, one of NSW’s most beloved music festivals springs to life: Lost Paradise.

Across four-days leading into NYE, Lost Paradise champions music, movement, community and culture to a sea of 15,000+ campers, artists and creatives; a kaleidoscopic, pop-up alternate-reality just an hour north of Sydney/Eora. Uniquely, all Lost Paradise attendees stay on site for the duration of the festival; while the festival's online presence (via social media and YouTube) exports the festivities to an online audience north of one million unique eyeballs every year.

The Layers team has played a key role in the Lost Paradise story, and in 2024 has taken on the role of managing all brand partnerships and activations for the festival. Previous and returning partners include the likes of FELLR, Red Bull, Better Beer, Diageo, Top Shelf, Magnum, Vitadrop, Beer Farm, Thirst Trap and more.

If your brand would like to get involved in the 2024 edition of Lost Paradise, please get in touch via the form at the bottom of this page - we’d love to hear from you.