Based in Bondi Beach, Layers specialises in crafting concepts that marry our passion for culture, creativity, production and design with forward-thinking brands looking to cut through the noise.
With roots as producers and promoters of 200- to 20,000+ capacity events, tours, festivals, activations, retreats and more throughout Australia and around the world, Layers gives our clients access to the inside knowledge and expertise that has made Finely Tuned one of Australia's most successful independent event promoters for almost twenty years.
Layers is a multi-disciplinary agency specialising in connection and culture.
As the team behind Lost Paradise - one of NSW’s largest multi-day camping festivals - we transform an empty field into a bustling, vibrant pop-up village that hosts a sell out 15,000+ patrons every December.
As Layers, we offer access to our team’s knowledge, experience and expertise in creating bespoke events, content and ideas that resonate. With unmatched scale and creativity, Layers is a multi-disciplinary agency that can handle everything from concept to production and execution of your event, message or idea.
Big beginnings, captivating middles and unforgettable endings: our projects tell stories that engage audiences throughout. Layers work hand-in-hand with our clients to ensure your message lingers long after the lights go down.
We live and breathe events, leaning on our network of collaborators, suppliers and proven track record of success to tailor cutting-edge concepts beyond expectation. Layers takes your possibility through from planning to production to pack down.
Forward-thinking and wielding the latest in cutting-edge technology, we work closely with clients to understand their vision and purpose; then ideate, plan, elevate and execute to a world-class standard.
Big pictures are made up of small details. We pride ourselves on being approachable, communicative and creative in our problem-solving as well as effective in our scheduling, budgeting and deadline management. We make it happen, every single time.
Day in, day out, our team expertly cuts through and connects to a raft of highly engaged digital audiences to sell more than 175,000+ tickets annually.
Long-form, short-form, static, motion or video: Layers specialises in fuelling fandom, growth and community engagement through compelling content creation across all platforms. We engage - not advertise - by understanding our audience, adding value and respecting attention.
Empathetic and perceptive, Layers understands the nuance and importance of your message having an emotional resonance.
From lighting and sound to talent and technical direction, spatial design and digital strategy; no matter the medium, Layers can shape and amplify your message to ensure longevity and impact.
We are a hands-on team who work closely with our clients through all aspects of a project.
From ideation and development to design and execution, we pride ourselves on bringing your vision to life.
Entrepreneur, promoter, executive producer and founder of Layers & Finely Tuned.
From Lost Paradise to the AGWA Yacht Club, We Love Sounds to Lost Sundays; Simon Beckingham has been actively pushing music, culture and community forward through his many Eora- and Australia-based ventures since arriving from Manchester in 2000.
In 2004, Simon Hayward co-founded renowned event and brand activation agency, Rizer.
As MD and executive producer for more than 10 years, Simon left Rizer to start his own venture, Groundswell Productions. In 2023, Simon joined Finely Tuned to co-found Layers, our brand-focused event and activations agency.
Simon’s little black book of notable clients includes Australian Fashion Week, Vogue, Tropfest, Foxtel, The Australian Turf Club, AMP Captial, Bentley, Moet Hennessy, Westfield, The Australian Open, Suntory, Veuve Cliquot, Audi and Sydney Airport.
Andrew is the Creative & Marketing Director at Layers & Finely Tuned, having joined the team after a London-based stint as the Head of Marketing for renowned record labels, Anjunabeats & Anjunadeep (Above & Beyond, Ben Böhmer, Dusky, Lane 8) and previously at Australian tastemaker imprint, Sweat It Out (RÜFÜS DU SOL, Dom Dolla, What So Not, Winston Surfshirt).
With more than fifteen years experience crafting stories around brands, communities, artists and culture, Andrew is an accomplished content marketer, community builder, label owner and event promoter with a knack for understanding an audience and creating engaging content strategies.
