GEELY GO - the global user brand for Chinese electric carmaker, Geely - marked its Australian launch with an ocean conservation event at Sydney’s Palm Beach and Pittwater, delivered in partnership with Layers and local non-profit, Living Ocean.
Brief:
Layers was approached to craft the Australian launch event for GEELY GO, the user platform that empowers Geely Auto's global ownership community.
As a part of this, 'Go Clean' - a key initiative of the GO platform - connects users to a suite of conservation non-profits that share in Geely's commitment to sustainability and community impact. The Palm Beach-based 'Living Ocean' was identified to feature alongside the Australian launch of GO and Geely's range of electric vehicles, and the Layers team got to work.
The Idea:
Working alongside Living Ocean (known for their conservation research that champions protection of endangered species, as well as pollution and climate solutions), Layers led the production and styling of Geely's debut international GO launch event.
Held at Governor Phillip Park (and attended in celebration by many of Geely’s top executives), the day began with a traditional Welcome to Country and Smoking Ceremony, followed by live music and coastal fare provided by local caterers. Guests then boarded a scenic ferry tour to explore the Pittwater region’s unique ecosystem, spotting seals and various wildlife throughout the harbour.
Conservationists and researchers behind Living Ocean spoke about their vital work, grounding the experience in shared values of sustainability and ocean education.
The 2025 Geely EX5 - an all-electric vehicle designed to support cleaner transport - was showcased throughout the event. With a small fleet on display throughout, guests were invited to ride in the vehicles to the ferry (and back to Governor Park), experiencing and learning about the Geely products, brand and commitment to environmental responsibility along the way.
With the pristine waters of Sydney’s Northern Beaches as the backdrop, GEELY GO’s launch event marked the beginning of a global commitment to cleaner oceans from a major car maker.
Layers curated a unique and meaningful launch event, providing a powerful fusion of purpose and place while highlighting local knowledge, cultural respect and the urgent need to protect our marine future.
