Swimming: it’s one of Australia’s favourite pastimes. Held in the middle of summer, one of the most requested takeaways from our Lost Paradise guest survey is for more ways to cool off at the festival.
But how does one justify building a pop-up swimming pool at the bottom of Glenworth Valley?
Brief:
With a temporary swimming pool as its centrepiece, create a unique and elevated VIP experience for Lost Paradise patrons that provides additional creature comforts, facilities and value for money.
The Idea:
Welcome to Club Paradiso, an exclusive slice of Paradise reserved for those who like to do it fancy.
With not one but two pools at its centre, Club Paradiso is our Miami-inspired leafy wonderland in the heart of the Lost Paradise site. Paradiso’s sky blue above-ground pools allow patrons to cool off throughout the day while enjoying panoramic views of the Lost Disco stage with a VIP-exclusive Casamigos margarita in hand.
Outside of the pools, Club Paradiso boasts extensive shade, ample comfy seating and access to a leafy, fully undercover cocktail bar (with exclusive DJ lineup). A VIP cafe served iced lattes without the long line, and complimentary Lost Paradise-branded towels allowed for easy showers post-swim (lush loo access was also included).
To ensure the VIP upgrade provided value for money, complimentary access to Club Paradiso was included with all Glamping accommodation upgrades; allowing us to keep the standalone upgrade price as low as possible for GA patrons.